Nike's Next Earnings Report on Oct. 1 Could Send the Stock Plunging. Here's Why.

Nike's stock has plunged 43% this year as its turnaround plan under Elliott Hill has stalled amid weak consumer demand, particularly in China, and broader economic headwinds. With the company reporting earnings on Oct. 1, analysts warn that without a meaningful upside surprise, the stock could face further declines given poor market sentiment and lack of visible progress two years into the turnaround effort.