Nike CEO Sells Over 9,000 Company Shares Amid a Declining Stock Price

Nike CEO Elliott Hill sold 9,462 shares (~$369,600) on September 1, 2026, through a non-discretionary tax withholding transaction related to RSU vesting. The sale occurred days before Nike stock hit a 52-week low of $37.95, though the timing was coincidental. Nike faces headwinds including flat revenue growth ($46.4B vs $46.3B prior year), a 12% revenue decline in China, and an anticipated $1 billion impact from digital strategy changes.