Nexxen Launches MCP & Agent-to-Agent AI Integrations to Platform

Nexxen announced the next evolution of nexAI, introducing interoperability capabilities that allow external AI agents to connect via open protocols like Model Context Protocol (MCP) and Agent-to-Agent (A2A). The platform now enables customers to integrate Nexxen's data, planning and activation capabilities into their own tools, moving beyond a walled-garden approach. New agent-powered workflows include reporting, troubleshooting, campaign QA and audience research across the full campaign lifecycle.