Nexxen and L2 Data Launch VoterMatch, Bringing Greater Precision, Transparency and Performance to Political Advertising

Nexxen and L2 Data announced a strategic partnership to launch VoterMatch, a solution that combines deterministic voter data with log-level advertising insights to improve political campaign targeting and measurement. The platform addresses inefficiencies in political advertising by providing voter-level reach visibility, better frequency controls, and optimization capabilities through Nexxen's DSP.