Nexxen and Brainlabs Leverage Smart TV Home Screen Advertising to Expand Audience Reach

Nexxen announced successful results from an advertising campaign for a global retailer in Canada using its TV Home Screen technology. The campaign reached over 8.1 million impressions and 516,000+ unique viewers during an international soccer tournament by leveraging native connected TV inventory on Hisense Smart TVs, demonstrating the effectiveness of home screen advertising for major sporting events.