New Measurement Data: AI Engines Disagree by 2× on Which Brands to Recommend, Treyci Analysis Finds

Treyci's analysis of over 1,200 AI-generated answers reveals major discrepancies in how different AI engines mention and recommend brands, with visibility gaps as wide as 81% versus 43% across engines. The study shows AI responses are probabilistic and inconsistent, with engines citing third-party review platforms rather than vendor websites, highlighting that most companies lack proper measurement of their AI visibility efforts.