New iSeatz Research Reveals Travelers Are More Strategic Than Ever About Rewards Programs

A survey of 2,000 U.S. travelers reveals that while loyalty program enrollment remains strong, consumers are increasingly willing to switch programs based on value delivery. The research identifies the 'Strategic Traveler' segment that treats rewards programs as financial optimization tools, with 40% comparing benefits across brands. However, 73% of travelers report difficulty obtaining real value, and 73% encounter obstacles when redeeming rewards, indicating a significant gap between program promises and actual delivery.