netpulse AG Reveals New Findings on Search Intent in German Language Queries Within AI-Generated Answers

netpulse AG, a Swiss digital marketing agency, released research on how brands appear in AI-generated search answers across ChatGPT, Perplexity, and Google AI Mode. The study found that generative engines prioritize sources with clear topical structure and strong technical foundations over advertising spend, and that companies visible in organic search are more likely to appear in AI answers. The agency uses proprietary tools to measure AI visibility rather than third-party metrics.