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National Advertising Division Finds Carpe’s Reference Price Supported; Recommends Carpe Modify or Discontinue Savings and Comparative Claims
GlobeNewswire Inc.·
The National Advertising Division ruled that Carpe's $19.95 reference price for its Underarm Stick deodorant is reasonable, but recommended the company modify or discontinue multiple advertising claims including savings offers, free shipping, comparative performance claims, and its '100-hour sweat and odor control' claim. The NAD found Carpe failed to clearly disclose subscription requirements for savings and lacked support for comparative claims against competitors.
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