베테랑 자동차 애널리스트 존 머피, Murphy Automotive Partners와 MAPP 선보이며 어떤 자동차 브랜드가 살아남을지 새 기준 제시

John Murphy, a veteran auto analyst from Bank of America, has launched Murphy Automotive Partners and introduced MAPP (Murphy Automotive Product Pipeline), a new research service forecasting U.S. vehicle launches through 2031. The report warns of a historic three-year new vehicle drought, predicts hybrid market share will double to over 25% by 2031, and indicates pure EV adoption will stagnate. Murphy's Brand Survival Index identifies which automakers face existential risks, emphasizing that product competitiveness—not electrification hype—will determine winners and losers.