Meta's New AI Search Could Generate $10 Billion A Year— And Challenge Google's Dominance

Meta launched 'AI Mode,' an AI-powered search feature within Facebook Search that uses its Muse Spark model to answer queries with results from public content. According to Morgan Stanley analyst Brian Nowak, if the tool attracts 1 billion users and monetizes 10% of daily searches, it could generate over $10 billion in annual revenue, positioning Meta as a direct competitor to Google's search dominance.