Meta's Muse Is a Breakout Success. But There's 1 Glaring Problem With It.

Meta's Muse AI agent has achieved rapid adoption with over 10 million users, but faces a critical profitability challenge. The free tier costs Meta approximately $40 per user monthly while generating no ad revenue or transaction fees. Unlike Microsoft, which monetizes AI through cloud services, Meta's advertising-dependent business model struggles to recoup its $145 billion annual AI spending through Muse. With increasing competition from OpenAI and Anthropic, the company faces significant financial headwinds.