McDonald's Just Announced a Big Move That Could Unlock a Billion-Dollar Growth Opportunity for Its Business

McDonald's is entering the advertising business by testing ads on drive-thru order boards, which could generate $1 billion in additional revenue. The company is also investing $8.5 billion over the next decade to remodel restaurants, update menus, and retrain employees. Despite recent struggles with sluggish growth (1.3% comparable growth last quarter), the stock is trading at a reasonable valuation with an attractive 3.3% dividend yield and a 50-year streak of dividend increases.