McDonald's Has Fallen More Than 30% From Its Peak Before. Here's What History Says Happens Next.

McDonald's stock has fallen 32% from its February peak, but history suggests recovery is possible. The company faced similar 70% and significant declines in 2003 and 2015, both followed by strong comebacks after implementing turnaround strategies. Today, McDonald's is launching an $8.5 billion modernization plan with AI-powered ordering and menu improvements. However, management now frames high costs and weak traffic as the new normal rather than temporary challenges, making this recovery potentially more difficult despite the company's strong dividend history.