Marriott Vacations Stock Jumps 46% in 6 Months: Is More Upside Ahead?

Marriott Vacations Worldwide (VAC) has surged 46% over six months, driven by stronger sales execution, improved owner engagement, and disciplined cost management. Q2 contract sales rose 22% to $545M with VPG climbing 23% to $4,477. The company raised its 2026 adjusted free cash flow guidance to $410-$460M and ended the quarter with $928M in liquidity. VAC trades at a forward P/E of 11.24, below the industry average of 15.82, and currently holds a Zacks Rank #1 (Strong Buy) rating.