Magnite Named Primary Video Ad Server and a Programmatic Technology Provider for HP TV+

Magnite announced it will serve as the primary video ad server and programmatic technology provider for HP TV+, HP's free ad-supported streaming service for PCs. The partnership enables advertisers to access programmatic demand across HP TV+ inventory and leverage audience intelligence through Magnite's ClearLine Curation, which offers nearly 100 pre-built audience segments or custom segments based on PC behavior data.