L’Oréal to acquire a majority stake in Innovist, a leading digital-first Indian personal care house of brands

L'Oréal announced it has signed an agreement to acquire a majority stake in Innovist, a fast-growing Indian personal care company founded in 2019. The acquisition marks L'Oréal's strategic expansion in India's beauty market, combining L'Oréal's global expertise with Innovist's science-led, digital-first brands like Bare Anatomy and Chemist at Play. The founding team will remain as minority shareholders and continue operating the business under L'Oréal's Consumer Products Division.