Kyivstar’s Uklon Launches Marketplace, Marking Strategic Entry into E-Commerce and Accelerating Ecosystem Monetization

Uklon, a subsidiary of Kyivstar, has launched Uklon Store, an in-app marketplace starting with flowers as the first category in Kyiv. The move represents the company's expansion from ride-hailing into e-commerce, leveraging its existing user base and delivery infrastructure to create new revenue streams and improve monetization.