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JioHotstar Deepens Partnership with Magnite to Advance Programmatic Monetisation and Mediation Across Live Sports and Entertainment Portfolio
GlobeNewswire Inc.·
Magnite and JioHotstar have expanded their partnership, with JioHotstar leveraging Magnite's SpringServe technology for advanced mediation across its live streaming, sports, and entertainment portfolio. The collaboration includes support during the ICC Men's T20 World Cup, enabling JioHotstar to maximize inventory value while maintaining ad quality and brand safety through enhanced programmatic controls.
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