JCDecaux connects 100% of its DOOH inventory to programmatic in 9 Latin American markets

JCDecaux announced the launch of programmatic digital Out-of-Home (pDOOH) advertising across 9 Latin American markets, connecting 100% of its regional inventory to automated buying platforms. The expansion covers more than 4,600 digital screens delivering 8.2 billion monthly impressions through VIOOH and Displayce platforms, enabling advertisers to run data-driven, targeted campaigns across streetside, transport, and shopping center locations.