JCDecaux connecte 100 % de son inventaire DOOH au programmatique dans 9 marchés d’Amérique Latine

JCDecaux has launched its programmatic Digital Out-of-Home (pDOOH) offering across 9 Latin American countries, connecting 100% of its regional inventory to automated buying platforms. The expansion covers over 4,600 digital screens delivering 8.2 billion monthly impressions through VIOOH and integrated DSPs, enabling advertisers to execute data-driven campaigns with greater flexibility and precision across urban, transport, and retail environments.