Is Disney's New Price Hike a Genius Move, or Did It Go Too Far This Time?

Disney raised prices for Disney+ and Hulu by 4-13%, making them the most expensive traditional streaming services. While the timing seems harsh amid economic concerns, Disney's bundling strategy ($21.99/month for both ad-free) and sticky ecosystem position it to retain subscribers better than competitors. The price increase should significantly boost Disney's streaming profitability.