In National Advertising Division Challenge, Zuru Voluntarily Modifies Challenged Incentivized Review Practices

Zuru Edge Limited has voluntarily discontinued its incentivized review program and modified practices to comply with FTC Endorsement Guides following a challenge by Procter & Gamble. The company ran a Facebook group for six years offering product reimbursement to reviewers without requiring disclosure of this material connection. Zuru has now discontinued the group and implemented clear disclosure requirements for future incentivized reviews.