If You'd Invested $10,000 in Nike a Decade Ago, Here's How Much You'd Have Today (And It's Not Pretty)

A $10,000 investment in Nike a decade ago would be worth only ~$9,000 today with dividends reinvested, significantly underperforming the S&P 500 which would have grown to ~$41,700. Despite Nike's strong brand and market position, the stock suffered from overly rich valuations a decade ago combined with recent revenue stagnation, declining Greater China sales, and a dividend payout ratio of 78% of earnings. At current price of $44, the stock remains expensive on forward earnings multiples and lacks clear catalysts for recovery.