I've Analyzed Hundreds of Stocks in 7 Years. Here's My Step-by-Step System for Researching Any Company Before Buying.

An experienced analyst shares a seven-step stock research methodology developed over years of analyzing hundreds of companies. The process includes comparing returns to the S&P 500, analyzing financial reports, mapping business models, evaluating competitive advantages, assessing macro trends, reviewing leadership, conducting risk analysis, and determining valuation. The author uses Apple and Costco as examples of companies that meet their investment criteria.