How Can Trust Shape Synchrony Financial's AI Shopping Opportunity?

Synchrony Financial's study reveals that trust, security, and fraud protection are more critical than convenience in driving consumer adoption of AI shopping agents. While 79% of consumers would allow AI to apply discounts and 74% to use loyalty rewards, only 54% would trust AI with purchases over $5,000. The company is developing tools to keep credit products, rewards, and offers visible when AI agents shop, positioning itself to benefit from the growing agentic commerce trend.