Hi*Ball Energy fait son entrée au Royaume-Uni et redéfinit les codes de la boisson énergisante

Hi*Ball Energy, a sugar-free sparkling energy water brand owned by Tilray Brands, officially launched in the UK on June 18, 2026. The beverage contains natural caffeine, B vitamins, guarana, and ginseng with zero calories and no artificial sweeteners. Available through Amazon UK and BrewDog.com in four flavors at £1.90 per 330ml can, the product targets health-conscious consumers seeking alternatives to traditional energy drinks. The launch coincides with the Barcode Festival and precedes broader European and international expansion.