Hanspeter Pieth, Delegierter des Verwaltungsrats bei Meister 1881, tritt dem Advisory Board von Haelixa bei, um die DNA-Authentifizierung im Uhren- und Schmuckbereich voranzutreiben

Haelixa, a Swiss deep-tech company specializing in DNA-based authentication technology, has appointed Hanspeter Pieth to its Advisory Board. Pieth brings three decades of experience in the Swiss watch and jewelry trade, including his role as former CEO of Beyer Chronometrie. His appointment supports Haelixa's expansion in authenticating luxury goods through its ProofDNA™ solution, which uses invisible DNA markers to verify product authenticity.