Hanspeter Pieth, Delegate of the Board of Directors at Meister 1881, Joins Haelixa Advisory Board to Advance DNA Authentication in Watch and Jewellery

Haelixa, a Swiss deep tech company specializing in DNA-based physical authentication, announced the appointment of Hanspeter Pieth to its Advisory Board. Pieth brings three decades of experience in Swiss watch and jewellery retail, including his role as former CEO of Beyer Chronometrie and current board positions at Estima AG and Meister 1881. The appointment supports Haelixa's expansion in watch and jewellery authentication as it scales its ProofDNA™ solution, which embeds invisible DNA markers into products to combat counterfeiting in an industry losing billions annually.