Functional Foods and Beverages Market to Reach $591.7 Billion by 2030, Driven by Rising Consumer Demand for Preventive Health Nutrition

The global functional foods and beverages market is projected to grow from $365.1 billion in 2024 to $591.7 billion by 2030, with a CAGR of 8.6%. Growth is driven by consumer shift toward preventive health nutrition, premiumization, beverage innovation, and expansion in Asia-Pacific. North America leads with 34.3% market share, while emerging technologies like microbiome science and AI-driven personalization reshape competition.