From Screen to Scene: Hengdian World Studios tourism spikes at Pursuit of Jade sets

The hit C-drama 'Pursuit of Jade,' filmed primarily at Hengdian World Studios in China, debuted at #1 on iQIYI International and topped search trends in 15 markets globally. The show's success drove nearly 80,000 visitors to its filming locations during May, with one set transformed into a fan shrine attracting 40+ minute queues daily. Hengdian World Studios, known as 'China's Hollywood,' continues to leverage screen tourism as a major revenue driver.