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FREELANDER Marks a New Chapter at Its Global Brand Launch in Abu Dhabi

GlobeNewswire Inc.·
FREELANDER Marks a New Chapter at Its Global Brand Launch in Abu Dhabi

FREELANDER, a joint venture between JLR and Chery, launched its global brand on September 29, 2026, in Abu Dhabi, presenting the FREELANDER 8 as a British Premium Intelligent All-Terrain vehicle. The vehicle combines British design heritage with Chinese advanced technology, featuring hybrid-electric powertrain, L2+ autonomous driving capabilities, and specialized features for Middle Eastern markets. The Middle East serves as the strategic starting point for international expansion, with dealer partnerships established in the UAE through Al Tayer Motors and Premier Motors.

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