Forget U.S. Rescheduling: Tilray's 71% Growth in Europe Is the Story Investors Are Missing

Tilray Brands has successfully transformed from a pure-play marijuana company into a diversified global consumer packaged goods company. In fiscal Q1 2027, beverage sales (largely beer) reached $101.5 million, up 82% year-over-year, now exceeding cannabis revenue of $56.1 million. The company achieved 71% growth in Europe, Middle East, and Africa (EMEA) markets, signaling successful international expansion beyond the U.S. marijuana market. While still unprofitable, Tilray's strategic pivot toward beverages and wellness positions it for potential sustainable profitability.