Ford Famously Ditched Sedans Years Ago. This Is Why It's Time to Reconsider.

Ford is reconsidering its exit from the sedan market by planning to launch five new vehicles priced below $40,000, including a traditional four-door sedan. This strategic shift is driven by rising new-car prices averaging $50,000 and consumer demand for affordable options. Ford aims to improve profitability through its Universal EV Platform while targeting 8% adjusted EBIT margins by 2029, up from 3.6% in 2025.