FittingBox Strengthens Position with Acquisition of Ditto, Expands AI-Driven Virtual Try-On Capabilities

The AI in virtual and augmented reality market is experiencing rapid expansion, projected to grow from $83.72 billion in 2025 to $450.48 billion by 2030 at a 38.5% CAGR. FittingBox's acquisition of Ditto (Luna's virtual try-on business) in October 2023 exemplifies strategic industry consolidation aimed at enhancing AR and VR capabilities. Key growth drivers include AI algorithm advancements, increased content investment, personalized experiences, and enterprise applications across education and healthcare sectors.