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Ferrari: 3 Key Takeaways for Long-Term Investors
The Motley Fool·
Ferrari raised its full-year 2026 guidance driven by strong demand for high-margin personalization options, which exceeded 21% of car and spare parts revenues. The company maintains order book visibility into 2028 across all geographies and focuses on exclusive client experiences and emotion-driven innovation to preserve premium pricing power in the ultra-luxury segment.
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