Fan-Inspired and Brocade-Clad: BOSIDENG Marks Its 50th Anniversary with the Xi Collection at the Reviving Craft London Exhibition

BOSIDENG, a global down jacket leader, showcased its Xi Collection at the Reviving Craft exhibition in London, celebrating its 50th anniversary. The collection fuses traditional Chinese intangible cultural heritage—including fan-inspired silhouettes and Song brocade silk—with modern down-filling technology. The brand has grown from eight sewing machines in 1998 to holding 1,773 patents, operating in 72 countries, and serving over 200 million customers worldwide.