eBay vs. Macy's: Which Consumer Stock Is a Better Buy in 2026?

The article compares eBay and Macy's as consumer stocks for 2026. eBay operates a capital-light global marketplace focused on niche categories with strong margins (18.3% net margin), but faces legal risks from cyberstalking lawsuits and competition from AI-powered search tools. Macy's is undergoing a turnaround strategy with lower profitability (2.8% net margin) and vulnerability to consumer spending shifts. The author concludes neither stock is an attractive investment due to their respective risk profiles.