Digital 2027 Report: One in three people globally now use Gen AI, as social media users reach 5.81 billion

The Digital 2027 report reveals that generative AI adoption has reached 3.24 billion users (38.9% of global population), growing 57.2% year-over-year. Social media users have climbed to 5.81 billion (69.9% of population), with users spending an average of 19 hours 18 minutes weekly on these platforms. The report highlights a significant shift in online behavior, with traditional web traffic declining over 10% since ChatGPT's launch, while AI platforms and mobile apps gain prominence. ChatGPT remains the market leader, though Google's Gemini and Anthropic's Claude are making significant gains.