Deckers' Expanding DTC Business Supports a Favorable Sales Mix

Deckers Outdoor Corporation's direct-to-consumer (DTC) business grew 13% to $352.8 million in Q1 fiscal 2027, significantly outpacing 2.2% wholesale growth. HOKA led the expansion with 17.3% revenue growth, while UGG contributed 5.7% growth. The stronger DTC channel mix helped expand gross margins by 60 basis points to 56.4%. Management projects continued significant DTC growth in fiscal 2027, with consolidated revenues expected between $5.86-$5.91 billion.