Copenhagen Expands CopenPay Year-Round and Takes Tourist Rewards Global

Copenhagen's CopenPay initiative, which rewards tourists for positive actions like cycling and collecting trash, launches as a permanent year-round platform on June 22, 2026. The program has expanded globally with 350+ destinations adopting the model, and research shows tourists are primarily motivated by meaningful experiences rather than rewards themselves, with 7 out of 10 participants reporting changed habits after returning home.