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Comcast's Data Advantage: Can Targeted Streaming Ads Offset the Decline in Pay TV?

The Motley Fool·
Comcast's Data Advantage: Can Targeted Streaming Ads Offset the Decline in Pay TV?

As traditional pay-TV declines, Comcast could leverage its extensive cable-box viewing data to gain a competitive edge in targeted streaming and CTV advertising. However, this strategy carries risks related to viewer experience, customer churn, and evolving privacy regulations.

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