Cint Expands Partnership with Samba to Bring Brand Lift Measurement to More International Markets

Cint announced an expansion of its partnership with Samba to provide independent TV campaign measurement across six additional international markets (Australia, Canada, France, Germany, Italy, and Spain), building on existing U.S. and U.K. coverage. The expanded Lucid Measurement platform enables advertisers to measure brand lift across linear TV, streaming, and digital channels through a single platform with real-time insights during active campaigns.