Chery Auto's Rosslyn Plant Opens in South Africa, LEPAS Rides Momentum to Accelerate Local Expansion

Chery Auto officially inaugurated its Rosslyn Plant in South Africa on July 4, 2026, marking its transition from importer to local manufacturer. The company retained all 692 employees and will generate nearly 3,000 jobs across the supply chain. With planned annual production capacity of 50,000 vehicles and a 40% localization target by 2028, Chery aims to establish South Africa as its regional operation center in southern Africa. The company also launched its new LEPAS brand in the African market and announced educational and environmental initiatives.