Can Robinhood's Crypto.com Deal Supercharge Prediction Markets' Growth?

Robinhood Markets has partnered with Crypto.com to route select football event contracts to OG.com's CFTC-regulated exchange, beginning September 8, 2026. The deal comes as prediction markets have become Robinhood's fastest-growing business, generating $156 million in Q2 2026 revenues—surpassing equities and crypto revenues. With football seasons and 2026 midterm elections ahead, the expanded exchange network is expected to enhance liquidity and drive further growth, though regulatory uncertainty and intensifying competition from Interactive Brokers and Coinbase remain headwinds.