Can MCD's Slower Expansion Pace Help Protect New-Restaurant Returns?

McDonald's pushed back its goal of reaching 50,000 restaurants globally to 2028 from end of 2027, citing higher development costs and consumer headwinds. Despite the delay, the company plans approximately 2,600 gross openings in 2026, its fastest growth period ever, while maintaining focus on return quality over expansion pace. Competitors like Starbucks are taking selective approaches while Dutch Bros pursues faster expansion.