Can Mastercard's VAS Business Sustain Its Double-Digit Growth?

Mastercard's Value-Added Services (VAS) revenues grew 20% year-over-year in Q2 2026, now representing 41.2% of net revenues. The company is expanding capabilities in cybersecurity, AI, fraud prevention, and merchant analytics through initiatives like its Merchant Trust Services and Advantage Partner program. Competitors Visa and American Express are also investing heavily in similar VAS offerings, with Visa reporting 34% YoY VAS growth. Mastercard trades at a forward P/E of 26.54, above industry average, with a Zacks Rank #3 (Hold) rating.