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Can Higher ARPU Keep Spotify's Premium Revenue Growing?
Zacks Investment Research·
Spotify reported 15% year-over-year growth in Premium revenues to €4.33B, driven by 9% subscriber growth and 7% ARPU increases from price hikes. Ad-Supported revenues grew only 1% despite improvements in podcast sponsorships, with music advertising facing pricing pressure. The company's focused strategy on subscriber and monetization gains positions it competitively against Apple and Amazon in the streaming market.
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