Can Ford's Truck and SUV Strength Drive Q3 Earnings Growth?

Ford's U.S. sales fell 6.6% in Q3, but core truck and SUV models showed strength with F-Series, Super Duty, and Maverick Hybrid posting gains. Software subscriptions exceeded 1.7M, up 40% year-over-year. However, EV sales collapsed 80%, with F-150 Lightning dropping 97%. The company maintains its 2026 EBIT guidance despite a temporary supplier issue. Competitors GM and Toyota also faced EV headwinds, though Toyota's hybrid strategy proved more resilient.