Can DKNG's DKeX Rollout Lift Profit Per Customer Into 2027?

DraftKings is shifting more Predictions trading volume to its DKeX exchange to retain fees from external providers. With Futures Commission Merchant approval obtained in July 2026, the company aims to improve profitability through in-house operations. While Predictions may generate lower revenue per customer than Sportsbook, higher margins could deliver comparable gross profit. However, DKNG stock has declined 26.6% in three months and carries a Zacks Rank #4 (Sell) rating, with consensus EPS estimates declining over the past 60 days.